Our Story

By Viktorija (pronounced Victoria) is a New York-based brand. Founded by Lithuanian-born creative director Viktorija Lubyte, the label reflects her personal style—feminine, alluring, and effortlessly cool.

Each piece is handmade in NYC using high-quality materials, sourced specifically for its design. By blending nostalgic references with current trends, By Viktorija creates clothing that feels both timeless and of the moment—easy to wear, with a focus on detail, fit, and individuality.